Who we are

This policy explains how Brighton Music Academy (“we,” “us”) collects, uses, and protects information when you visit brightonmusicacademy.com, contact us, book lessons, or receive messages from us. Brighton Music Academy is a subsidiary of Guitar Union Inc.

Brighton Music Academy
719 W. Grand River Ave., Brighton, MI 48116
(810) 775-3476 · info@brightonmusicacademy.com

Information we collect

Information you give us

• Contact and request forms: your name, email address, phone number, your message, the days you’re available, and how you’d like us to reply.
• Booking and enrollment: when you book through our scheduling system (Pike13), the student’s and parent’s or guardian’s name, contact details, lesson choices, and schedule.
• Mailing and interest lists: your email address, if you sign up to hear about classes.
• Calls, texts, and emails: your phone number or email address and what you send us.
• Payments: payment details as described in Payments below.

Information collected automatically

• Usage information: pages you visit, how you arrived at our site (for example, from a search or an ad), and general device and browser details, collected through Google Analytics.
• Cookies and similar technologies: see Cookies and your choices.

How we use your information

• To answer your questions and help you choose lessons, teachers, and times.
• To schedule lessons and classes, send reminders, and manage your account and billing.
• To send updates about classes, events, and programs, including by text and email (you can opt out at any time).
• To understand how visitors use our website and improve it.
• To measure whether our online ads lead to bookings.
• To keep our website and forms secure and free of spam.

Text messages

If you give us your mobile number, we may text you about your inquiry, lessons, scheduling, and reminders, and about classes, events, and promotions. Message frequency varies. Message and data rates may apply.

• Reply STOP at any time to stop receiving texts, or HELP for help. You can also call or email us.
• No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are never shared with or sold to any third party.

Payments

Card payments are processed through our scheduling and billing system, Pike13, and its payment processors. We do not store full credit card numbers on our website or in our own systems.

We also accept cash, check, Venmo, and Cash App. If you pay with Venmo or Cash App, that service handles your payment information under its own privacy policy, and we receive only the details the app shows us (such as your name and the amount).

Who we share information with

We do not sell or rent your personal information. We share information only with service providers that help us run the academy and this website, and only as needed for them to do that work:

Some pages also show content from Google Maps and YouTube, and load fonts from Google Fonts. When a page loads that content, those services may receive your IP address and browser details under Google’s privacy policy. You can read how Google uses information from sites that use its services here.

We may also share information if required by law, or to protect the safety of our students, staff, or others.

Cookies and your choices

Cookies are small files your browser stores. We use them for:

• Analytics: Google Analytics cookies that count visits and show which pages are used.
• Ad measurement: Google Ads cookies that tell us when a visit from one of our ads ends in a booking.
• Security: spam-protection cookies on our forms.
• Staff logins: WordPress sets login cookies only for our staff who manage the website.

You can block or delete cookies in your browser settings. To opt out of Google Analytics on all websites, use the Google Analytics opt-out browser add-on. You can manage Google ad settings at Google Ad Settings.

Children’s privacy

Many of our students are children, but this website is intended for parents, guardians, and adult students. We do not knowingly collect personal information online directly from children under 13. Parents or guardians provide student information when contacting us or enrolling. If you believe a child has sent us personal information, contact us and we will delete it.

How long we keep information

We keep contact form submissions and messages for as long as we need them to respond and to keep a record of our communication with you. We keep student and billing records for as long as a student is enrolled and afterward as needed for accounting, legal, and tax purposes. You can ask us to delete information we no longer need; see Your rights.

How we protect information

Our website uses an encrypted (HTTPS) connection. Access to student and customer information is limited to staff who need it, and we use established providers such as Pike13 for scheduling and card payments. No method of transmission or storage is completely secure, but we work to protect your information and will notify affected people of a data breach as required by law.

Your rights and choices

• Access or correct: ask us for a copy of the personal information we hold about you, or to correct it.
• Delete: ask us to delete your information, except what we must keep for legal, accounting, or security reasons.
• Opt out: unsubscribe from emails using the link in any email, reply STOP to texts, or contact us.

To make a request, email info@brightonmusicacademy.com or call (810) 775-3476.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “Last updated” date at the top of this page.

Contact us

Questions about this policy or your information? Contact us at:

Brighton Music Academy
719 W. Grand River Ave., Brighton, MI 48116
(810) 775-3476 · info@brightonmusicacademy.com